The Inspired Protagonist is the new official blog of Seventh Generation, a company that sells non-toxic and environmentally safe household products:

The Inspired Protagonist is Seventh Generation’s voice, reaching out, to inspire the few who will inspire the many, bringing wealth and well-being to all who live and are about to live (seven generations) on the planet. We seek to add the action of change to every word, now.

The blog contains many interesting posts relating to the environment and sustainable living. Thanks to Think Green Media for the heads up.